The partnership model
What Vaelen brings
Eight products across two ranges, with bespoke formulation available for distributors who need something built for their market.
A full trade dossier ready on receipt of a signed confidentiality acknowledgement, so you can move to in-market registration without waiting on us.
A short line of communication between distributors and product decisions. No agency layer.
Clean intellectual property structure. Vaelen Holdings owns the brand and trademark, Vaelen Limited signs distribution contracts, and the two are separated by design.
Market-specific documentation to support in-market registration under Singapore HSA, Malaysia NPRA, Thailand FDA, Vietnam VFA, Indonesia BPOM, Korea MFDS, and China SAMR pathways. Regulatory support via our engaged consultant, Smart Reg Consulting, on ingredient-level clearance per market.
What Vaelen is looking for
Channels: pharmacy chain, specialty health retail, veterinary, premium pet retail, and established e-commerce.
Willingness to co-invest in in-market registration and go-to-market execution. Vaelen invests alongside distributors who commit.
What is in the dossier
- Manufacturer credentials and current registrations.
- Full product specifications and ingredient panels for all eight SKUs.
- Provenance and traceability documentation.
- Format, packaging, case configuration and supply information.
- Indicative minimum order quantities and preliminary pricing.
- Case configuration, palletisation, and lead time indication per SKU
- Preliminary payment terms (typically 50 percent on order acceptance, balance on shipment for first orders)
Frequently Asked Questions
One business day for qualified trade enquiries.
Yes. That is a core part of what we do. Tell us the market, the channel, the format and the price point, and we will tell you honestly whether we can build it. See the Partnership page for detail.
Not on first pass. Exclusivity is discussed once channel commitment is evidenced through initial orders.
MOQ is set per SKU and per market. Indicative MOQs are shared in the dossier.
Vaelen is a new export brand built on 23 years of New Zealand manufacturing catalogue. Manufacturing is carried out in a facility holding export registrations issued under New Zealand official assurance, including approvals for the European Union and China, with scope confirmed per product category. Vaelen manages new market registration in partnership with each distributor and supplies the full dossier so you can file quickly.
Vaelen Holdings Limited (NZBN 9429053770981) holds the brand and trademark. Vaelen Limited (NZBN 9429053771360) is the trading entity that signs distribution contracts.
Where you can meet us
Vaelen will attend MEGAZOO Season 2, KINTEX Goyang, Korea, 20 to 22 November 2026.
Meeting requests via the enquiry form.
