PARTNERSHIP AND CAPABILITY
Eight products is where we start
Vaelen's launch range covers eight products across human wellness and companion animal health. That range exists because it is what our first markets asked for. It is not the boundary of what we can make.
Behind the range sits New Zealand raw material access, manufacturing in MPI-registered facilities, and a formulation catalogue built over twenty-three years across dietary supplements and companion animal nutrition. If a distributor needs a product that is not on our shelf, we can develop it.
Behind the range sits New Zealand raw material access, manufacturing in MPI-registered facilities, and a formulation catalogue built over twenty-three years across dietary supplements and companion animal nutrition. If a distributor needs a product that is not on our shelf, we can develop it.
What we can develop
Bespoke formulation
Product built to a distributor's specification for their market. Different actives, different dose, different positioning. We work from your market brief, not from our catalogue.
Format flexibility
Format flexibility Powder, stick pack, capsule, tablet, chewable, and soft chew. Format is a market decision, not a manufacturing constraint. Korean and Japanese buyers favour powders and sticks. Thai and Singaporean channels favour capsules and chews. We build to the channel.
New Zealand raw material access
Marine, deer, and other New Zealand animal-origin supply, processed under MPI-registered and audited Risk Management Programmes. Access to New Zealand raw material is the asset. Product is what we build on top of it.
Regulatory dossier support
A complete dossier pack so a distributor can file for in-market registration quickly. Manufacturer credentials, specifications, ingredient panels, provenance and certificates. You hold the registration. We supply everything you need to get it.
How a bespoke project runs
01
Market brief
You tell us the market, the channel, the price point, and the gap you are trying to fill.
02
Formulation
We work with our manufacturing partner on formulation, format and dose against your brief and your market's regulatory rules.
03
Sample and specification
You get samples and a full specification pack to test with your channel before committing.
04
Supply
Production, labelling in your market's required languages, and ongoing supply under an agreed schedule.
The long view
Vaelen is not looking for one-off orders. We are building a small number of long-term distributor relationships in markets where New Zealand provenance carries real weight.
That means we would rather have five distributors we work with properly than fifty we ship to once. It also means we invest alongside distributors who commit: in-market registration, market-specific formulation, and packaging built for the channel you sell into.
That means we would rather have five distributors we work with properly than fifty we ship to once. It also means we invest alongside distributors who commit: in-market registration, market-specific formulation, and packaging built for the channel you sell into.
Talk to us about what you need
Tell us the market and the gap. We will tell you honestly whether we can fill it. Qualified trade enquiries answered within one business day.
